Project Description


Region: Midlands
Industry: Information Technology
Funding Received: SC Launch, Inc. Investment

Terrastride Founder

“The investment that we received from SC Launch really enabled us to grow and expand. The diligence process was helpful because it gave our investors a high level of comfort that we have gone through a very professional diligence process.”

Lanford Holloway, Founder and CEO, TerraStride, Inc.

TerraStride was founded by Lanford Holloway in 2012 in Columbia, SC. The company has two distinct product lines that both use their proprietary mapping technology to help people enjoy, manage and market land.

Their HuntStand product is the number one hunting and land management app on the market. In 2016, the app surpassed 1,000,000 downloads, making it one of the most popular sports apps on the Apple and Google Stores. In addition, HuntStand was given the Editor’s Choice Award for best in-field smartphone hunting app by Outdoor Life Magazine.

The company’s second product, TerraStride Pro, is a market-leading land brokerage software. The platform helps brokers close more listings by improving how they map and market properties. Approximately $5 billion worth of land is listed in TerraStride Pro.

TerraStride was accepted as an SC Launch Client Company in 2014. They received a $200,000 investment in 2015 and a second $200,000 investment in 2017.

“The support we received from SC Launch was incredibly valuable and played a substantial role in helping us take our products to market,” said Holloway.

terrastride website


The SC Launch Program creates the framework to fuel South Carolina’s innovation economy by providing the resources necessary to successfully launch startups.



Funding is used to advance research capabilities, commercialize technology, expand product offerings, help with relocation costs and more. Companies may also be eligible for an SC Launch, Inc. investment approved by the SC Launch Board.