Think of Money as a Tool to Build Your Business
Cole Dudley, Director of SC Industry Solutions
Why did you start your business? Really think about it. Why? What are your hopes and dreams? Why are you doing this? You are investing a large part of your life and you will ask others to join, so you really need to know your goals. And those goals, in my humble opinion, need to go deeper than just making money.
When looking for an investor partner, and I do mean partner, seek people to whom you will be married for many years. You’re not just looking for money. Let that sink in, it’s not all about the money! Money is a tool. It does not grow a business. Money will come if you build a good business, and the partner you are seeking will help you build that business. Your first task is to identify someone who buys into your vision, adds value beyond the money, and with whom you have mutual respect. Read more on page 47.